In paid acquisition, reliability beats cleverness; accounts are the reliability layer. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Everything here is written as risk management: minimize surprises, protect continuity, and make your account procurement defensible to your own team. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. You want a procurement record that a new operator could understand without calling the person who bought the asset.
A repeatable method for picking ad accounts that won’t collapse mid-flight (ibe)
For ad accounts used in Facebook Ads, Google Ads, and TikTok Ads, selection should be evidence-based. https://npprteam.shop/en/articles/accounts-review/a-guide-to-choosing-accounts-for-facebook-ads-google-ads-tiktok-ads-based-on-npprteamshop/ Use it to check ownership clarity, access rotation, billing integrity, and a recovery path before you plan any ramp. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. You want a procurement record that a new operator could understand without calling the person who bought the asset. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
If you see two unresolved access incidents inside 10 days, freeze scaling and do a governance reset before you touch creatives or bids. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. You want a procurement record that a new operator could understand without calling the person who bought the asset.
Twitter Twitter account: procurement checks that prevent costly handoff failures
For Twitter Twitter account procurement, buyers should start with governance, not performance. buy Twitter Twitter account with clear roles and recovery notes for reporting-heavy setups Check that roles can be rotated safely, billing ownership is documented, and reporting definitions won’t drift after handoff. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
If you see two unresolved access incidents inside 10 days, freeze scaling and do a governance reset before you touch creatives or bids. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers.
Instagram Instagram account selection: how buyers avoid predictable governance traps
A Instagram Instagram account becomes a liability if you cannot prove who controls it and how billing is handled. Instagram Instagram account with a measured ramp pathway for mobile apps for sale Use buyer-oriented checks like role export evidence, billing responsibility notes, and a written recovery path before any ramp. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
If you see two unresolved access incidents inside 7 days, freeze scaling and do a governance reset before you touch creatives or bids. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Troubleshooting playbook: isolate causes before you change strategy (scaling focus)
When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. You want a procurement record that a new operator could understand without calling the person who bought the asset. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute.
Separate onboarding checks from optimization work
Example: a ecommerce team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked.
If it is not documented, it is not real—especially when multiple operators touch the same asset.
Which access mistakes cause the most downtime in the first two weeks? (scaling focus)
Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception.
Use a scorecard so the team argues about evidence, not opinions
Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies.
- Limit a written onboarding checklist and sign-off owner.
- Document billing responsibility and escalation contacts.
- Confirm handoff notes that a new buyer can execute without guesswork.
- Schedule billing responsibility and escalation contacts.
- Verify a conservative spend ramp rule for the first week.
- Record a folder where evidence lives (role exports, receipts, screenshots).
- Align a conservative spend ramp rule for the first week.
- Test a written onboarding checklist and sign-off owner.
Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.
Document ownership and roles like you would for a production system
Example: a ecommerce team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. You want a procurement record that a new operator could understand without calling the person who bought the asset. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.
Stability is the first KPI; every other KPI depends on it.
When is it smarter to pause scaling and fix the account layer? (scaling focus)
Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. You want a procurement record that a new operator could understand without calling the person who bought the asset. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion.
Create a reporting baseline to detect drift early
Example: a local services media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law.
Keep a clean handoff log when multiple operators touch the asset
Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
- Align a cadence for weekly audits and monthly deep checks.
- Map a written onboarding checklist and sign-off owner.
- Test billing responsibility and escalation contacts.
- Align a change log for credentials, roles, and payment method updates.
- Document handoff notes that a new buyer can execute without guesswork.
- Limit admin vs operator access for the Twitter Twitter account.
When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.
Procurement notes: documentation that keeps teams aligned (scaling focus)
Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. You want a procurement record that a new operator could understand without calling the person who bought the asset. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.
Decide what you will not do, then automate the rest
Example: a local services media buying team uses a scorecard to gate onboarding and avoids emergency resets during a seasonal push. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable.
If it is not documented, it is not real—especially when multiple operators touch the same asset.
Decision logic you can reuse when stakes are high (scaling focus)
Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries.
Align creative approvals with account-level risk tolerance
If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes.
| Dimension | Twitter accounts | Instagram accounts | Buyer note |
|---|---|---|---|
| Ownership clarity | needs explicit role mapping | needs explicit role mapping | store evidence in one internal folder |
| Billing posture | tie to documented payer | tie to documented payer | avoid unclear payment responsibility |
| Access rotation | prefer controlled admin changes | prefer controlled admin changes | plan “break-glass” access |
| Scale headroom | prove stability before ramp | prove stability before ramp | don’t confuse early delivery with capacity |
| Handoff complexity | higher with more roles | varies by workflow | use a checklist + sign-off |
| Policy sensitivity | depends on what you run | depends on what you run | keep claims conservative and consistent |
Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week. You want a procurement record that a new operator could understand without calling the person who bought the asset. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable.
Prefer boring workflows that survive staff changes
Example: a ecommerce team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing.
Stability is the first KPI; every other KPI depends on it.
Comparing Twitter accounts and Instagram accounts in real operations
A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. When multiple clients share attention, governance needs to be explicit, or every urgent request becomes a policy exception. When you touch policies, focus on prevention: minimize violations by controlling what you run, how you message, and how you track consent. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. If you cannot explain how the asset will be managed in a month, you should not plan to scale it next week.
Define the access model before you define the budget
Example: a ecommerce team documents roles and billing responsibility so a client handoff doesn’t turn into downtime. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Build guardrails that reduce the blast radius: separate test spend from core budgets until the asset proves stable. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. You want a procurement record that a new operator could understand without calling the person who bought the asset. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Don’t confuse short-term deliverability with long-term stability; the latter comes from repeatable processes. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law.
Final operating rules that keep the account layer calm
Keep the workflow simple: one owner, one checklist, one evidence folder, and one escalation path. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. You want a procurement record that a new operator could understand without calling the person who bought the asset. Avoid practices that misrepresent identity or ownership; keep your operations aligned with platform policies and applicable law. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Prefer transparent, documented authorization over informal arrangements that collapse under review or dispute. Keep your team’s behavior boring: consistent logins, consistent roles, and no shortcuts that look like evasion. If a platform’s terms restrict transfers, treat that as a risk variable and choose conservative operational boundaries.
A stable asset has clear ownership, predictable permissions, and a path to rotate roles without breaking tracking or billing. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. The simplest way to prevent chaos is to enforce one naming convention, one handoff note, and one place where credentials are tracked. Risk is rarely one thing; it is usually a pile-up of small ambiguities: unclear roles, undocumented billing, and ad hoc transfers. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly. Treat every new asset as an onboarding project: collect evidence, store it, and only then attach campaign-critical dependencies. Start by writing down who needs admin-level control, who needs day-to-day access, and what you will do if that access is revoked unexpectedly.